Beelemon
The brand
Beelemon is a company created out of passion for nature. The main idea behind their main product – a natural lemonade – was to combine fruity flavors with a dash of natural honey and put in a bottle. Beelemon lemonades are fruity, natural, and tasty, and that is what we wanted the website rebranding to be – fresh, tasty and vibrant perception of the brand and its products.
Understanding the challenge.
The Beelemon team approached us to help them redesign their current website and build an online store with a sleek and user friendly interface. Their previous website didn’t support any kind of payment system and was only a brochure site.
Problems
- Gain customer loyalty
- Poor website navigation
- No way to purchase the products online
- Branding not consistent with social media
- Website lacking animation and too static
Solutions
- Added newsletter and coupon discounts
- Simplified the navigation
- Simple payment process (Woocommerce)
- New branded graphics for digital use
- Playful and animated scroll experience
Graphic design
We’ve created a dozen of custom branded graphics using real-life photography and modifying them in post-production in Lightroom, Photoshop, and Illustrator.
Style Guide
The choice of the color palette was inspired by the colors found in nature – yellow representing lemon and honey, green representing lime, mint, and apples which are ingredients of the lemonades . White, gray and black where chosen as primary and secondary colors for text, and backgrounds.
Colors
RGB
255 255 255
RGB
190 168 121
RGB
242 242 242
RGB
34 34 34
RGB
34 34 34
Main
Typography
Josefin Sans
bold
light
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Poppins
bold
medium
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Mobile-first design
The majority of customers were coming from Instagram. That’s why we wanted to create the most optimal experience for them.
Custom graphics
We’ve created custom graphics for all bottled flavors.
BeeLemon. BeeFree
Release nature locked in a bottle
We have really enjoyed this rebranding project, bringing the company’s values to an online audience.
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