The brand

Beelemon is a company created out of passion for nature. The main idea behind their main product – a natural lemonade – was to combine fruity flavors with a dash of natural honey and put in a bottle. Beelemon lemonades are fruity, natural, and tasty, and that is what we wanted the website rebranding to be – fresh, tasty and vibrant perception of the brand and its products. 

Understanding the challenge.

The Beelemon team approached us to help them redesign their current website and build an online store with a sleek and user friendly interface. Their previous website didn’t support any kind of payment system and was only a brochure site.

Problems

Solutions

Graphic design

We’ve created a dozen of custom branded graphics using real-life photography and modifying them in post-production in Lightroom, Photoshop, and Illustrator.

BEELEMON – wide
beelemon-lemonades

Style Guide

The choice of the color palette was inspired by the colors found in nature – yellow representing lemon and honey, green representing lime, mint, and apples which are ingredients of the lemonades . White, gray and black where chosen as primary and secondary colors for text, and backgrounds.

Colors

RGB

255 255 255

RGB

190 168 121

RGB

242 242 242

RGB

34 34 34

RGB

34 34 34

Main

Typography

Josefin Sans

bold

light

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.

Poppins

bold

medium

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Buttons

Mobile-first design

The majority of customers were coming from Instagram. That’s why we wanted to create the most optimal experience for them.

Custom graphics

We’ve created custom graphics for all bottled flavors.

BeeLemon. BeeFree

beelemon hero

Release nature locked in a bottle

We have really enjoyed this rebranding project, bringing the company’s values to an online audience. 

Shopping Basket