The brand
Beelemon is a company created out of passion for nature. The main idea behind their main product – a natural lemonade – was to combine fruity flavors with a dash of natural honey and put in a bottle. Beelemon lemonades are fruity, natural, and tasty, and that is what we wanted the website rebranding to be – fresh, tasty and vibrant perception of the brand and its products.
The Beelemon team approached us to help them redesign their current website and build an online store with a sleek and user friendly interface. Their previous website didn’t support any kind of payment system and was only a brochure site.
We’ve created a dozen of custom branded graphics using real-life photography and modifying them in post-production in Lightroom, Photoshop, and Illustrator.
The choice of the color palette was inspired by the colors found in nature – yellow representing lemon and honey, green representing lime, mint, and apples which are ingredients of the lemonades . White, gray and black where chosen as primary and secondary colors for text, and backgrounds.
Colors
RGB
255 255 255
RGB
190 168 121
RGB
242 242 242
RGB
34 34 34
RGB
34 34 34
Main
Typography
bold
light
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bold
medium
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.
The majority of customers were coming from Instagram. That’s why we wanted to create the most optimal experience for them.
We’ve created custom graphics for all bottled flavors.
We have really enjoyed this rebranding project, bringing the company’s values to an online audience.
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