Cutting Club
Where art meets
craftsmanship
The brand
Cutting Club is the perfect place for modern men. Sophisticated and efficient style combined with highest-level of barber services creates an ideal place to relax and get a haircut or a beard trim.
Understanding the challenge.
The main goal of the project was to build a modern and minimalist website providing a seamless user experience at the same time showcasing the high-level services and craftsmanship of the Cutting Club team.
Problems
- No online presence
- No company logo nor branding
- No customer base present
- Booking limited to online apps
- Information hardly accessible
Solutions
- Modern and minimalist website
- Brand new branding, logo, and style guide
- Website linked with all social media
- Easy booking process
- Clear one-page navigation
Logo exploration
We needed a logo that would combine the new with the classic. The inspirations were taken from the late 1800s.
Gray, black, and gold were the main colors used for the branding.
The concept
Cutting Club needed a website that’s modern and minimalist. Big panoramic images combined with bold typography with a vertical menu created a fullscreen presentation, and with the use of the smooth scrolling, layout positioning and delicate animations we were able to focus the attention of users to the most important parts, and sell the service using only a few sections. Easy booking access from both the desktop and mobile devices lets the customers book a visit at any time without a hassle.
Style Guide
In order to emphasize the men-centered service and display a hint of luxury, as well as the nature of the services, we used very toned down colors such as grays, dark grays, and shades of gold. The branding was carried out to the interior design as well, were marbles, golds, and darks were used.
Colors
RGB
255 255 255
RGB
190 168 121
RGB
242 242 242
RGB
34 34 34
Main
Typography
Bebas Neue
bold
medium
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.
Josefin Sans
bold
light
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.
Buttons
- primary buttons
- secondary buttons
Cutting Club's logo
During the process of creating a logo we discovered an emblem that were used as a new logotype.
Interior design
The Cutting Club’s branding was carried out to the interior as well.
Photography
A 2-day photoshoot was part of the content creation process.
Driven by passion. Experience. And craft.
STAY SHARP. GENTS.
We have really enjoyed this rebranding project, bringing the company’s values to an online audience.
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