Scrum and its benefits in web design

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Scrum is a framework that helps teams work together. Scrum encourages teams to
learn through experiences, self-organize while working on a problem, and reflect on their
wins and losses to continuously improve. Scrum is most frequently used by software
development teams.

Scrum process – how does it look like

Sprint planning

Spring planning refers to a team meeting (time-boxed), during which a product backlog
is planned, planning the delivery time of the product, and how is the work going to look


Sprint is the time during which the work is developed and prepared for testing. Sprints
usually last between 2 and 4 weeks, but the time could be reduced to even a week or
extended to a few weeks, accordingly, depending on the size of the project.

Daily Scrum

Daily scrum is a short, quick meeting lasting no longer than 15 minutes, during which
every team member briefly explains the progress of his current stage of work, or any
possible obstacles that could appear during the development process that can prevent
completing the project in certain time frame.

The Sprint Review

The aim of sprint meetings is discussing functionalities and features of the project, stages
of the work. It takes place after every sprint. The product owner tests the project
accordingly to the define criteria and accepts or rejects the result.

The Retrospective

The retrospective is the last meeting of the team and it’s held after every Sprint. The goal
of this meeting is to discuss what obstacles appeared during the development process and
what problem the team members came across, what can be improved during the next
Sprint. The Retrospective plays an essential role for the team, especially to improve the
efficiency and performance of the future projects and processes.

scrum process edited 1

Scrum team

Scrum team usually consists of 5-10 members without having any team leader to
manage or delegate the tasks. It’s the team as a whole that bears the decisions. Every team
member is an integral part of the solution and is liable for the final result of the process.
Scrum has three roles: product owner, scrum master and the development team members.

The Product Owner

The product owner is the stakeholder – usually it’s the client or customers spokesperson.
There is only one product owner that provides the vision and mission of the product. The
Product Owner is ultimately responsible for managing the product backlog and accepting
the completed work gains.

Scrum Master

The Scrum Master is responsible for the correct implementation of the Scrum process and
methods. The Scrum Master is also responsible for the team, doing everything possible
to help the team get the work done at the highest level. This may include removing
obstacles, facilitating meetings, etc.

The Development Team

The development team is a self-organizing, multi-functional group with all the skills to
deliver rechargeable increments at the end of each sprint. Scrum extends the definition of
the term “developer” beyond programmers to include anyone who participates in creating
the delivered increment. There are no parent functions in the development team.

Key principles of Scrum

  • Control over the empirical process. Transparency, evaluation, and adaptation underlie
    Scrum methodology.
  • Self-organization. This principle strengthens the team’s freedom and level of
    independence and also helps to evaluate their performance.
  • Collaboration. While working on each release, awareness, clarification, and delivery
    become increasingly crucial.
  • Value-based prioritization. In Scrum, tasks are constantly prioritized based on their
    value of importance and relevance for the end-users and also the company to determine
    the order in which they must be completed.
  • Timeboxing. It implies allocating, arranging, and scheduling certain amounts of time for
    specific tasks and activities. In Scrum, work is performed in short release cycles called
    “sprints” (lasting 2-4 weeks). Tasks are determined during sprint planning (usually
    around 1-2 hours), monitored and discussed at daily meetings (usually around 15
    minutes), evaluated and reviewed during sprint reviews (usually around 1-2 hours).
  • Iterative development. Since Scrum project specifications are continually adjusted and revised, software development tasks in this environment are often replicated, revisited, and reworked in order to produce the best product possible.

Benefits in using Scrum in web design

Scrum Methodology benefits:

  • Higher productivity
  • Better quality products
  • Reduced time to market
  • Better stakeholder satisfaction
  • Better team dynamics
  • Satisfied employees
  • Quick start
  • Wasting less time with research

Many businesses that hire a creative agency to develop a website, web application or
mobile app are still in the early stage of their business, which means they don’t even have
a clear picture of what they want yet. In a typical web development model, where the
entire plan must be set before the actual development begins, what may translate into
significant delays in starting of the project. However, with Scrum, the development team
can begin the first sprint with the few requirements that the client has and build on that
for the next sprints.

For non-iterative methodologies, the design and testing phases are usually completed at
the start of the project, which may cause the project to be delayed significantly.
Furthermore, as the pressure is on to begin the development process, the team does not
have enough time to research and study every technology properly, which can lead to
some mistakes such as selecting the wrong technology. This ends up costing more time
after all is said and done. For example, the web development team may spend countless
hours implementing the chosen technology only to discover that it lacks a specific feature
or is incompatible with a specific platform. In the case of Scrum web development, search
on a particular subject is carried out only when the current sprint needs it. As the topic is
probably the main goal of the current sprint, more time can be dedicated to researching

Furthermore, assuming that certain sprints have already passed, the team members
should already know what they’re working on and have a basic understanding of the whole
system. This provides developers with useful knowledge when researching possible
implementations and compatibilities between technologies, helping them make better
decisions and reduce the possibility of future problems. The foundation of Scrum web
development is adaptability. At the end of each sprint, which lasts a maximum of one
month, the web development team reviews and discusses the project scope and
specifications with the client and frequent adjustments can be made.

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