Responsive and adaptive web design

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Nowadays, it is common to view websites on different devices, depending on the type of activity being performed at any given time. For this purpose, users use devices such as computers, tablets or smartphones, and each of them has a different screen resolution

What is Responsive Web Design?

Websites created using the RWD method smoothly adapt to the resolution of the device on which they are displayed. Interface elements, such as photos, graphics, fonts, buttons, are arranged appropriately to the screen size. In the case of devices with lower resolution (smartphones, tablets), some interface elements also change in order to optimally arrange the content for users. An example is the so-called hamburger menu, which is the main navigation of the site that appears when you click an icon consisting of three horizontal lines.

Advantages of responsive websites

Usability
With the proper arrangement of elements on different devices, users can smoothly explore the content placed on the site. An important aspect that an Interactive Agency should pay attention to is a thorough analysis of the interface elements present on mobile devices.

Loading speed
Responsive websites, built in a correct way, achieve very good results in tests checking loading speed. Proper results can be achieved, among other things, by using responsive images. For this purpose, it is necessary to prepare images in several different sizes. The browser used by the user reads the width of the screen and adjusts the photo to it. As a result, the same photo will be displayed in different sizes on e.g. a smartphone and a computer. Thus, on a smartphone, the photo will weigh less, which will have a positive impact on page load time.

Higher search engine rankings on Google
April 21, 2015. Google has introduced an algorithm that makes it impossible to find a non-responsive site for mobile devices if the search is done from a smartphone, for example. Taking into account the fact that a significant percentage of users , in order to search for a particular product or service, use mobile devices, a responsive website nowadays is a standard. Google appreciates responsive websites. The algorithm sees which page is adapted to different devices and promotes it, displaying it in higher positions. Taking care of responsiveness is often the first step in working on improving traffic to your site and implementing an SEO process.

Managing a website
Management of a responsive website are fast and convenient because regardless of the device, content added once in the CMS panel is displayed. There is no need to enter the same content for each device separately.

Considering all the above aspects, it is worth thinking about adapting a non-responsive website to current standards. However, it is important to take care of the experience of users using devices with lower screen resolutions from the early stages of the project. If you are thinking about creating a responsive website and would like to entrust this task to specialists, contact us, we will gladly answer your questions.

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